Ha! It is a new packaging for toothbrushes: now packed in a small cylindrical bottle, much like a test tube. It opens by unscrewing, in stead of the always very annoying blister packaging. When done brushing, just put it back in. Comes in handy when going on holiday.
If anyone happens to be in possession of a toothbrush factory; please create this package. Let me know when and where I can buy this.